Sagar KC on Why I Wrote Grow with Email Marketing and What It Means for the Future of Digital Strategy

 Every meaningful project begins with a question. Mine was simple:

Why do so many good businesses fail to connect with their audience through email?

I am Sagar KC, and this single question led me to write Grow with Email Marketing. It took years of trial, research, late nights, and thousands of emails written by hand before I truly understood how to answer it. This book is not just about email. It is about communication, attention, and building digital trust one message at a time.

In this article, I want to share the full story behind the book. What drove me to write it, what lessons shaped it, and why I believe this small book can make a big difference.

From IT Graduate to Email Strategist

I started in tech. I studied computer science, built websites, learned about digital marketing, and somewhere along the way, I realized that content is only powerful when it connects. You can build the most beautiful campaign in the world, but if it lands in an inbox and gets ignored, it does not matter.

While working with brands across Nepal and internationally, I noticed a pattern. People were using email like a megaphone blasting offers, pushing sales, and wondering why it did not work.

But then I noticed something else. A few brands were using email differently. They were sending helpful onboarding messages, writing like humans, and taking time to understand their audience. And their results were completely different.

That is when I decided to study what made these emails work.

The Real Frustration Behind the Book

What pushed me to actually write Grow with Email Marketing was the gap between what brands could do and what they were actually doing.

Most businesses had no:

  • Welcome flow

  • Cart recovery strategy

  • Post-purchase engagement

  • Segmentation or targeting

  • Long-term retention plan

They were measuring open rates and chasing vanity metrics, while ignoring replies, feedback, and customer lifetime value.

This book is my response to that frustration. It is my attempt to give marketers and founders a clear, honest, actionable guide to building better relationships through email.

What Makes This Book Different

There are hundreds of books on email marketing. Many are bloated with jargon, outdated case studies, or overcomplicated frameworks.

I wanted to write something different a book that:

  • Feels like a conversation, not a lecture

  • Gives examples you can copy and test today

  • Shows you exactly how to set up your most important flows

  • Helps you rethink your entire approach to customer communication

I did not write this book to impress. I wrote it to be useful.

What You Will Find Inside

1. A Clear Strategy for Welcome Emails

The welcome flow is your first impression. In the book, I walk you through a multi-step sequence that sets expectations, introduces your story, and earns attention without offering a discount code on the first line.

2. A Psychological Approach to Abandoned Carts

I explain how I built a 4-email sequence that recovers lost revenue by addressing doubt, not forcing urgency. This later became the basis of my second book The Abandoned Cart Recovery Playbook.

3. Turning Customers into Fans with Post-Purchase Emails

Your work is not done after the sale. I guide readers through creating email content that helps users get the most out of their purchase, reducing returns and increasing loyalty.

Lessons From Writing Over 10,000 Emails by Hand

I did not learn email marketing in a course. I learned it by writing, testing, failing, and improving — one message at a time.

After 10,000 plus emails sent manually:

  • I learned what subject lines spark curiosity

  • I understood why people unsubscribe

  • I saw how small changes in timing and tone make a huge difference

These lessons are what shaped the voice and tone of Grow with Email Marketing. You will not find theory. You will find experience.

What Email Marketing Gets Wrong in 2025

We live in an age of distractions. Everyone is chasing trends, going viral, and trying to win attention with noise. But attention is not enough. You need trust.

That is why email still matters. It is the one channel where:

  • You control the message

  • You own the list

  • You create consistent connection

Grow with Email Marketing teaches you how to build email as a long-term asset, not a short-term sales lever.

My Research on Email Personalization

In parallel with this book, I also conducted research on the impact of personalization in subject lines, especially among Gen Z consumers. The findings supported much of what I was seeing in real campaigns personalization increases open rates, but only when paired with relevance.

Read the full research:
📄 Figshare: Impact of Personalization in Subject Lines
📚 Academia.edu: Study Link

Explore My Work Across Platforms

If you would like to read more, explore my books, or connect with me, here are all my active profiles and author pages.

Author Profiles

Where I Share Ideas

My Official Website

Visit sagarkc.com to find my books, resources, services, and blog.

Final Thoughts

I wrote this book because I believe email should be the most trusted and valuable part of your marketing strategy. It is not just about conversions. It is about conversations. About building something that lasts.

If you are a marketer, founder, or creator tired of chasing short-term wins, I invite you to read Grow with Email Marketing. This book is my honest answer to what email can be and how it can help you grow with purpose.

Thank you for reading. I am Sagar KC, and this is my story.

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